Free SEO tools that boost your website’s rank on Google

Optimizing your website for search engines is crucial for driving organic traffic and increasing visibility. One of the most effective ways to enhance your SEO efforts is by utilizing plugins designed to streamline and improve various aspects of your website’s performance.

In this article, we will explore six free plugins that can significantly boost your website’s SEO: Detailed SEO, Lighthouse, Keyword Surfer, Keywords Everywhere, Glimpse, and SimilarWeb. We will delve into what each plugin does, their pros and cons, and how they can benefit your company.

Detailed SEO

What it does: Detailed SEO is a comprehensive plugin that provides in-depth SEO analysis and insights. It offers detailed reports on on-page SEO factors, backlinks, keyword rankings, and more.

How it does it: By crawling your website, Detailed SEO identifies critical SEO issues and provides actionable recommendations to fix them. It also tracks your keyword rankings and monitors your backlink profile.

Pros:

• Offers detailed and actionable SEO insights
• Tracks keyword rankings and backlink profile
• User-friendly interface

Cons:

• Can be overwhelming for beginners
• Limited features in the free version

Benefits for your business: Detailed SEO helps you identify and resolve critical SEO issues, track your keyword performance, and monitor your backlinks. This can lead to higher search engine rankings, more organic traffic, and ultimately, increased conversions and revenue.

Lighthouse

What it does: Lighthouse is an open-source tool developed by Google that audits your website’s performance, accessibility, SEO, and more.

How it does it: Lighthouse runs a series of audits against your web pages and generates a report on how well the page did. Each audit has a reference document explaining why the audit is important and how to fix it.

Pros:

• Developed by Google, ensuring up-to-date best practices
• Comprehensive reports on performance, accessibility, and SEO
• Easy to use with detailed recommendations

Cons:

• Requires some technical knowledge to implement recommendations
• Limited to page-by-page analysis

Benefits for your company: By using Lighthouse, you can ensure your website adheres to best practices recommended by Google. This can improve your site’s performance and accessibility, leading to better user experience and higher search engine rankings.

Keyword Surfer

What it does: Keyword Surfer is a Chrome extension that provides keyword search volume data directly in Google search results.

How it does it: When you perform a Google search, Keyword Surfer displays estimated search volumes for your query and related keywords in the sidebar, along with content suggestions and keyword ideas.

Pros:

• Provides keyword data directly in Google search results
• Offers related keyword suggestions and content ideas
• Easy to install and use

Cons:

• Limited to Chrome browser
• Data accuracy may vary

Benefits for your company: Keyword Surfer helps you find relevant keywords with high search volumes directly within your search results. This can streamline your keyword research process and help you create content that targets the right keywords, ultimately improving your SEO.

Keywords Everywhere

What it does: Keywords Everywhere is a browser extension that provides keyword data such as search volume, cost-per-click (CPC), and competition data across multiple websites.

How it does it: When you browse popular websites like Google, YouTube, Amazon, and more, Keywords Everywhere displays keyword metrics next to your search queries, helping you understand the value of different keywords.

Pros:

• Provides keyword data across multiple platforms
• Easy to use with a simple browser extension
• Includes valuable metrics like CPC and competition

Cons:

• Limited free version with basic features
• Requires a browser extension installation

Benefits for your company: By using Keywords Everywhere, you can gain valuable insights into keyword metrics across various platforms, allowing you to choose the best keywords for your content and ad campaigns. This can lead to more effective SEO and PPC strategies.

Glimpse

What it does: Glimpse is a keyword research tool that integrates with Google Trends, providing additional insights and metrics to enhance your keyword strategy.

How it does it: Glimpse overlays additional data onto Google Trends, showing you trending keywords, search volume data, and more, helping you identify emerging trends and opportunities.

Pros:

• Integrates with Google Trends for enhanced data
• Provides insights into trending keywords
• User-friendly interface

Cons:

• Limited to Google Trends data
• Requires some familiarity with Google Trends

Benefits for your company: Glimpse helps you stay ahead of the competition by identifying emerging trends and keywords. This allows you to create timely and relevant content that captures rising search interest, driving more organic traffic to your website.

SimilarWeb

What it does: SimilarWeb is a competitive analysis tool that provides insights into your competitors’ traffic sources, top keywords, audience interests, and more.

How it does it: By analyzing data from various sources, SimilarWeb gives you an overview of your competitors’ digital strategies, showing you where their traffic comes from and which keywords they rank for.

Pros:

• Comprehensive competitor analysis
• Provides insights into traffic sources and keywords
• Easy-to-understand reports

Cons:

• Limited features in the free version
• Data accuracy can vary

Benefits for your company: SimilarWeb allows you to benchmark your website against your competitors, understand their strategies, and identify opportunities for improvement. This can help you refine your SEO efforts, target high-value keywords, and attract more traffic.

Using these free plugins can significantly enhance your website’s SEO by providing valuable insights, identifying issues, and offering actionable recommendations. Detailed SEO and Lighthouse help you optimize on-page factors and overall site performance.

Keyword Surfer and Keywords Everywhere streamline keyword research, while Glimpse helps you stay ahead of trends. SimilarWeb offers competitive analysis to refine your strategy further. By leveraging these tools, your company can improve its search engine rankings, attract more organic traffic, and ultimately achieve better business outcomes.

Before You Go…

SEO will always be the backbone of any website, taking into consideration that building up a strong SEO strategy needs time, effort, and consistency when creating optimized content. If you’re looking to dive deeper into SEO to make your website rank higher on Google, give us a call today!